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Personalized advertising and content, advertising and content measurement, audience insights.
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Website activity measurement for the purpose of improvement and evaluation.
devices
Storing and/or accessing information on a device, website settings and functionalities.
Data Preferences
Data Management
You can choose how your personal data will be used. Providers want permission to perform these actions:
Legitimate interest: Some providers may not ask for your consent, but they use your personal data based on their legitimate interest.
You can set data preferences. This website or app requires permission for these actions:
Website or App
Storing and/or accessing information on a device
Cookies, device identifiers or other information can be stored or accessed on your device for the purposes that were communicated to you.
Basic Advertising Settings
Ads may be displayed based on the content you are viewing, the app you are using, your approximate location, or the type of your device.
Creating a Profile for Personalized Advertising
Based on your online behavior, a profile may be created to display relevant advertisements to you.
Selection of Personalized Advertising
Based on your profile, personalized advertisements may be displayed to you.
Creating a Profile for Personalized Content
Based on your online behavior, a profile may be created to display content relevant to you.
Selection of Personalized Content
Based on your profile, personalized content may be displayed to you.
Measuring Advertising Performance
The performance and effectiveness of the advertising you see or interact with can be measured.
Measuring Content Performance
The effectiveness and performance of the content you see or interact with can be measured.
Using Market Research to Gain User Insights
Market research can be used to gain more information about users who visit websites/apps and are shown advertisements.
Development and Improvement of Products
Your data can be used to improve existing systems and software and to develop new products.
Acceptance and Use of Automatically Sent Device-Specific Features for Proper Website Functionality
Your device can be differentiated from other devices based on information it automatically sends, such as IP address or browser type. Based on an automatically generated identifier, the website can properly work with data in the shopping cart/user account or other website settings.